March 17

March 17, 2018
8:30 AM - Networking

9 AM - 12:30 PM
Meeting Event

1 PM - 2:30 PM
Business Acceleration Lab

1 PM - 4:30 PM
Speakers Academy


Sheraton Tampa East Hotel

 10221 Princess Palm Ave, Tampa 33610

Reserve Now!


Register Now

Shawna Suckow

The Buyer Insider
Helping you capitalize on the latest trends of customer trends and behavior

For perhaps our most important NSA-Central Florida meeting of the year on Saturday, March 17th!  Ever wonder WHY clients and meetings planners hire certain speakers, and not others?  What are they REALLY looking for?  What is important in a demo video?  Where is the industry going?  Learn the "behind-the-scenes" secrets from our esteemed special guest Shawna Suckow, CMP, who is CEO of the Senior Planners Industry Network (SPIN).  Importantly, bring YOUR burning question on a note card to submit as a question to our guest, and our surprise industry panelists!

What if you were that prolific?

Shawna Suckow, CMP, was a million-dollar buyer in the hospitality industry for over 20 years. In 2008 she founded an association of B2B buyers, which now has over 3,000 members across North America. She began studying buyer behavior in earnest in 2009, and speaking to audiences of salespeople who were frustrated with the shifting marketplace and the influences of technology. She wrote her first book on the subject in 2012. Her third book is called Don’t Become Extinct – Join the Sales Evolution.

She now travels the globe helping salespeople and businesses to understand the ever-evolving buyer landscape.

 Honors include being named to the Global Top 100 Women Business & Tech Speakers,Planners' Favorite Speakers lists of 2014 and 2015, and Top 8 Speakers of 2013 (along with James Earl Jones!). Shawna lives in Minnesota with her husband, two teenagers, and two really big dogs.

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