Rich Segel, CSP

Rick Segel, CSP (Certified Speaking Professional), is a streetsmart, down-to-earth business author and speaker who has WOWed over 1800 audiences on 4 continents and 47 states. A seasoned retailer of 25 years, Rick owned one of New England's most successful independent woman's specialty stores. He is the marketing expert for Staples.com, a contributing writer for numerous national publications, and a founding member of the Retail Advisory Council for Johnson & Wales University. Rick is the Director of Retail Training for the Retailers Association of Massachusetts. He is the creator of the Retailers Association of Massachusetts Awards of Excellence Program (RAMAEs) that has recognized over 44 of the most innovative retailers in the state.

Rick has authored eight books, two training videos, and a six-hour audio program. "Retail Business Kit for Dummies", published by Wiley, Inc., became the #1 selling retail how-to book in the United States in January 2002. "Laugh & Get Rich", published by Specific House, has been critically acclaimed as a must read for its insightful outlook at our entertainment based society, and has been translated into Japanese, Chinese, and Korean. "How to Become the Preferred Vendor" is a collection of tips and techniques that help vendors create profitable relationships with retailers. "How To Run A Sale" is a step by step approach to managing every sale situation. His newest book, "The Essential Online Solution: A Five Step Formula for Small Business Success", published by Wiley, Inc. is a primer for business owners on creating ecommerce success. Rick represented the retail community on a Sally Jessy Raphael Show entitled, "Buy It, Wear It, and Return It". His down to earth, streetsmart approach to business makes him a crowd pleaser wherever he goes.

Program Titles/Topics:

• Ways to WOW Your Customers,
• How To Differentiate Your Business,
• The Essential Online Solution: A Five Step Formula for Small Business Success

Books/Publications:

• Retail Business Kit for Dummies,
• Laugh & Get Rich,
• The Essential Online
• Solution: A Five Step Formula for Small Business Success